Archive for February, 2009

February 21st, 2009

Free Tool for Content Feed: Feedity RSS Feed Generator

Our friends over at Plug in SEO wrote a quick review on this tool and included a video (for all you visual learners like myself).  You can use its basic features for free as well as advanced options ($) for changing titles and counting feeds etc.  Great little tool for creating a feed from a site that doesn’t support RSS.  When I saw this, a little light went on in my head (there’s a first).

Using RSS for SEO hasn’t been adopted widely, partly due to the difficulty of generating feeds from database tables and back office systems. Whilst blogs and some content management systems (CMS) provide feed support out-of-the-box, enterprise adoption has been slow.

Feedity allows a web page to serve as the feed source. It handles the conversion to RSS once it knows the HTML blocks it should look for on a page.

Using RSS/Atom Feeds for SEO

Where feeds can aid your SEO efforts is by syndicating your frequently updated content to other sites to stimulate inbound links, pinging crawlers to increase their visit rate, and making it easy for customers to keep up-to-date with what they’re interested in- equalling more repeat visits.

Feedity Introduces Feeds to Your Site

Feedity is very simple as it only allows linked item titles to be returned. A rich, engaging feed generally contains more than a single sentence title- it incorporates a description with images and multiple links to hook the reader into visting your site.

Additionally, as the feed is based on your HTML any code change could break the feed. These limitations shouldn’t rule out its use however.

Where Feedity is immensely useful is allowing you to trial feeds without the up-front investment in the feed server software development, installation and infrastructure. Once it proves its worth then develop richer, deeper feeds.

Verdict

A great way to get feeds up on your site fast, trialling them for SEO and customer experience.