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Excerpt: I was just on the phone with GoDaddy back-ordering a domain name for one of my clients when I got into an interesting conversation with the rep.  As anyone who has experience with GoDaddy knows, the tech people are really tech-sales people.  They try to up-sell you on anything they possibly can. In this last call, I almost got off the phone without my rep offering to upgrade me when immediately she interjected that it would be a good idea to buy several domain names related to the domain of my client. (“Close, but no cigar” I thought, “I’ll entertain this… (read more by clicking the post name above)

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Excerpt: Before you hire someone to do your online marketing, read this article from Google: If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. Some useful questions to ask an SEO include: Can you show me examples of your previous work and share some success stories? Do you follow the Google Webmaster… (read more by clicking the post name above)

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Excerpt: Working as a Product Manager at an online start-up was a fortunate opportunity (challenging but good).  I wore many hats and became a “jack of all trades” when it came to gaining widespread distribution online (with the exception of organic search) .  Basically, any online channel that my former company could spend money on, I got involved in.  Developing successful products and business units required these various channels and Search was essential. In 2005, the company I was working for had established very close relationships with Google, Yahoo!, MIVA, etc.  These relationships were a function of their online spends; we spent… (read more by clicking the post name above)