SEO Playbook circa 2007 (still useful in 2009!)

Here’s a great read from a fellow SF consultant.  He really took the time to site his resources.  I connect with this post because the author elaborates on how SEO is the the union of technology and marketing which has typically been two completely different personality types in the work place:

Technology and marketing were formerly unique disciplines with very different types of people. SEO’s are the folks in between. In my mind, the reason SEO goes well beyond just search marketing into most areas of business is because search engine marketing IMPACTS many of the decisions that are made in a business. Marketing, infrastructure, customer relations, analytics, accounting, human resources can all directly impact search marketing and vice versa. SEO has become more and more of a strategic vision as top rankings become more competitive, and more valuable. SEO is in large part the communication gap between marketing and IT, combined with top level executive strategy (The only good SEO’s that leave the field at this point, do so to become CEO’s – visual illustration).

This excerpt brings me back to my days at LeapFrog toys when I was trying to “play nice” with the marketing ladies as I represented the engineering team.  That was an experience that definitely grew hair on my chest.

If you are interested in learning more about SEO, this is a good article.  Probably an SEO 201 level read.  Good luck, and let me know your opinion.